Google in China

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major histrion for internet calculate engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google. cn was launched, a loud ordinary outcry over its giving in to the Chinese government on censoring and filtering search engine results, the telephoner approach a communications crisis. Since Google had always been known for its bare thinking, this seemed a long contradiction. From a communications standpoint, Googles greatest vulnerability in this crisis temporal with a tarnished general image.Since the companys inception, Google had enjoyed a reputation for manners and creativity. Google had changed the way people use and search on the internet that was free from pop up advertisements and organized information. They promoted different and radical ideas for development in the work jell to foster the creative a tmosphere at the Googleplex in California. The merged earth image is the sum total of perceptions of the corporations personality characteristics. (Spector, 1961 p. 47) Googles had an outstand public image evidenced by the fact that it was superstar of the most ordinary search engines in the world.When Google decided to enter the Chinese market, the company was pressure by the Chinese government to impose self-censorship if they were to operate within the boundaries of China. though executives disagreed with censoring, they grudgingly agreed that this is the ethical price they have to pay to place servers in mainland China. (2006 Jan) If an internet search engine did not filter search results, the government would use its own, which highly slowed down the rate at which the servers could subroutine the request. The filtered results would remove any reference to a number of subjects. This policy in China did not align itself with the public image that Google had established an d seek to maintain. This new policy brought about harsh criticism, Googles statements about respecting online concealment are at the height of hypocrisy in view of its outline in China, said groups like the RWB in January of 2006. Googles policy of self-censorship in China did not sit well with the public or gentleman rights ecesiss. Though Google seemed to promote free-thinking and free speech on one hand, they were censoring and filtering with the other.Google lost credibility with the public, thus tarnishing its public image and loosing 1% of the U. S. market in one month, as reported in The Business. (2006, Aug) compass credibility is based on the constituencys perception of the organization (Argenti, 2009, p. 39). When the public image of a company has been compromised it can make a big difference in determining the success or failure of the organization (Argenti, 2009, p. 40). When the public looses confidence in a company and what they stand for, they no longer wish to use its product.In response, executives at Google attempted to convince the public that they could handle the balancing act between censorship and providing information, and gain cover version public trust and confidence. Googles greatest vulnerability in the trial by ordeal with China was damage done to its reputation because we should, as stated in the Bible, Earn a reputation for living well in immortals eyes and the eyes of the people. (Proverbs 34) When running a company it is highly important to preserve good standing because when good volition or trust is lacking, the organization will fail at achieving its objectives (Argenti, 2009, p. 40).